Offline sales for local businesses

Nielson Study & Webvisible October 11, 2007

Primary Resource For Finding Local Businesses

(Percentages are greater than 100% because respondents were permitted to select more than one answer.)

Rank #1: Search Engines 74% (Even Higher Today at over 86%)

Rank #2: Print Yellow Pages 65%
Rank #3: Traditional Newspapers 44%
Rank #4: Print White Pages 33%
Rank #5: Television 29%

The BIG Disconnect - Small business marketing

Nielson Study & Webvisible Febrary 19, 2009 (4000 US Polled)

Local businesses are missing a significant opportunity:

* Consumers use search engines 72% more often than they did two years ago.

* Search engines are the No. 1 choice of consumers and small business owners alike when looking for a local product or service.

Yet, of small businesses:

* Only 44% of small businesses have a web site.

* Half of small businesses spend less than 10% of their marketing budget on Internet advertising

* Meanwhile, 63% of small businesses turn to the Internet first when looking for local products or services.

Did You Know?

Today, the digital world is changing the entire way we do business. It is revolutionizing the way small businesses communicate with their local consumer. Your target consumers are now looking for your services on websites such as Google, Yahoo, and Bing rather than using the traditional advertising methods like Yellow Pages, newspaper, billboard ads, radio & television commercials.

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